Optimize by Lee Odden

How to Attract and Engage More Customers by Integrating SEO, Social Media, and Content Marketing

Lee Odden has been on the big stage as a speaker at major international Search and Social marketing conferences for many years, he runs the blog toprankblog.com, which is highly recommend to follow.

“Optimize” is the new book from Lee Odden. In the book, the author reviews the entire process from planning, goal setting, obtaining information and setting up a strategy to implementation, methods and promotion to measure performance and refinement of the campaign.

Thorough and practical methods

The book examines in detail the many processes and has good examples of case studies and illustrative stories in support of the points in the different sections. Lee Oddens methods relies heavily on science, ie keywordanalyse as the basis for writing articles, building archetypal customers, personas, and well thought out and proven methods to benchmark the important points that measure the effect of different measures and not least how to scale and optimize its efforts to achieve maximum effect.

 Buy the book here, read it now and learn!

  • Hardcover: 243 pages
  • Publisher: Wiley; 1 edition (April 17, 2012)
  • Language: English
  • ISBN-10: 1118167775
  • ISBN-13: 978-1118167779
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Social Marketing to Business Customer by Paul Gillin and Eric Schwartzman

Social Marketing to Business Customer by Paul Gillin and Eric Schwartzman

Paul Gillin and Eric Schwartzman points out, first a number of points where b2b and b2c marketing differs in relation to the purchase procedure and flow and how social media plays a role.

B2C marketing has a tendency to strive for a WOW effect, it is about making users curious and catch him in the situation.

 
This does not apply to B2B, where a purchase will be driven by values that fit the buyer’s needs, values which often requires research and long-term purchasing processes to find.

Purchase Decisions are made mostly of groups. Through social media decision-makers can be influenced in different stages of the buying process and more makers may be affected at the same time, So can CFO influenced by arguments about ROI while the engineer can be influenced by conversation about the user interface.

Decisions in larger companies takes time a consumer makes a one-man decision based on the present, based on the current context, while B2B decisions made over a long time and therefore also under changing circumstances.

Incentive and responsibilities in connection with the purchase processes based in B2B more on engagement and good future prospects than b2c do. Those who make the decision for example. purchase of expensive equipment or software, must live with and be accountable for the decision for a long time so service and support already in the purchase phase are important tools that can be communicated regularly through social media. Personal acquaintances and friendships also plays a major role in B2B than in B2C.

Buy the book, read it and learn!

  • Print Length: 277 pages
  • Page Numbers Source ISBN: 0470639334
  • Publisher: Wiley; 1 edition (4 Jan 2011)

 

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